“We should find intolerance profane, not a word” – Rock Mafia
When you put the creative Rock Mafia team in a room with outspoken songwriter and singer Goldiie you end up with pop music empowerment. “F**K What People Think” was produced by Rock Mafia and co-written with Gabrielle “Goldiie” Nowee who also lends her vocals to the song, out now on all digital platforms via 12 Tone Music Group.
“We were having a spirited conversation with Goldiie about how the world is and how people interact with each other and how it affects our lives and other people’s lives. People care way too much about what others think and if we could all stop doing that, life would be a lot happier.” — Rock Mafia
With mounting concerns over cyber-bullying, social media depression and growing outward displays of intolerance, “Fuck What People Think” serves as the dose of music therapy we all need.
It is a sing-along and get-up-and-dance power anthem to heal and empower. “There’s a social epidemic where people are allowing others to make them feel like they’re not worthy, like they can’t shine in their own unique way. People judge others just for being different than them. This song is about driving home the point that it doesn’t matter what people think.” – Rock Mafia
Why F**K? “It’s the strongest way of saying it. If you say, ‘forget what people think’, or ‘who cares what people think’, it doesn’t have the same impact or power. – Rock Mafia
Rock Mafia is a record production and song writing collective. They have written and produced thirty-eight top ten singles, with over 10 billion streams, their collaborators include Eminem, ZEDD, Miley Cyrus, Ariana Grande, Logic, Selena Gomez, Quavo, & more.
Goldiie is a multi-platinum singer and songwriter who has worked with Chris Brown, Jessie J, Wiz Khalifa, Meek Mill, and Nipsey Hussle to name a few.
“I can tell you that if you were to talk about the secret ingredient to happiness it would be F**k What People Think.” – Rock Mafia